P.O.V.

First person videos are super cool but extremely nauseating. Remember how awesome Smack My Bitch Up music video by The Prodigy was? Maybe it was the original Go Pro aesthetic. Then there's the director, Ilya Naishuller, of Hardcore Henry, who is now making his rounds of making cool p.o.v. music videos for artists like The Weeknd. I'm all for this first person view, such a wicked storytelling experience for viewers. It really gives those an opportunity to experience a perspective they might otherwise not ever get to experience in their lifetime. That is so, so amazing to me. 

Uncensored (NSFW) video for the single released 17th November, 1997. Directed by Jonas Åkerlund.

Directed by Ilya Naishuller

Directed by Ilya Naishuller